Google AdWords is paid advertising or pay per click (PPC) advertising on Google. The way it works is quite simple:
In Google, people use keywords/ search terms to search for specific products or service of their choice.
If the 'search term' they use match with the keywords you have chosen and the predefined ones suggested by Google, your paid advertisement appears next to or above organic Google search results.
When users click on your ad, they are redirected your website to learn more or to avail your service.
This is where Google AdWords unquestionably gain advantage over traditional marketing strategies. Setting an AdWords account will cost you only a minimal amount, where else other advertisement methods (Tele advertisement, Newspaper ads, public banner boards etc) would carve out a chunk of your monthly budget. Payment is billed by Google per each click you receive on your ad. There for, not a single penny is taken away from you when no click happens. Using AdWords, you only pay for the result you receive from your marketing.
You can set your own budget in Google AdWords. No more bargaining with ad companies, no more mutters and curses on extra expense, no more headaches in budget management. You can monitor you budget, remove keywords that receives minimal views and minimal conversions etc.
By using AdWords campaign, you can bring target traffic directly to your website. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and probably end up purchasing your product or availing your service. Thus, Google AdWords serves as an effective way of bringing traffic to your online business.
Google AdWords not only display ads but suggests a high-volume keywords for your advertisement campaign. High-volume keywords are those that are searched the most, so including them prominently in the ads, title lines, and in the description improve the click rates for the ads. This is another major reason why you should avail Google AdWords.
With Google AdWords, every aspect of your marketing is measurable, wherein the case of traditional marketing, it is obviously not the case. Right from the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc, AdWords offers complete transparency. At the same place, in traditional marketing services you find no notion whether you gain attention by your target audience.
Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business. Now, by following some other rules such as generating the best converting keywords, effective bidding, a fast loading site, and so on, these clicks can be converted into profitable business. Therefore, Google AdWords ROI makes people pay only for business and profit, so evident loss can be controlled.
There are options in Google Adwords to targeting specific locations for displaying ads. This increases the effectiveness of your advertisement and wipe out the chances for extra expenditure on unwanted clicks. Moereover, you can also customize ads in the local language to make them more useful and prominent for a particular location.
Enhanced campaigns allow advertisers to target mobile device users. This is especially important because the mobile consumption of information and mobile search queries are growing exponentially each year. At the same time, devices are evolving quickly with a growing list of capabilities so enhanced, mobile targeting with Google AdWords provide new opportunities to target the right audience at the right time. This is especially important for advertisers who want to customize their ad text or extensions to grab the attention of customers when they're viewing the ad on a mobile device.